1. You can't measure what you can't see: This is a business axiom which all successful business people know all to well. Video Mystery Shopping gives you the ability to measure your sales and customer satisfaction along with other methods you may have in place. It is also an important tool in identifying potential problems before they develop into major problems.
2. No more conjecture or opinions: Conventional mystery shopping evaluations are completed by using the opinions and subjectivity of the mystery shopper. Video Mystery Shopping stops any tendency for awarding good scores which may have been based on subjective qualities such as friendliness only. With Video Mystery Shopping, subjectivity is reduced to zero as there are no grey areas when you capture an interaction between staff and customer on video. Video not only shows the sales presentation but also shows the nuances of body language and expressions. Also, by using Video Mystery Shopping, paperwork is kept to a minimum as our video in most cases is our report. Our service is the most accurate and reliable tool you can use to gather information regarding actual customer service experiences. We act only as a medium, leaving you and your employees to evaluate the sales presentation or customer service interaction.
3. Monitoring the level of customer service: Customer service has become more important than the products or service a company offers. In many major industries, competing companies offer the same products or services. The only difference is the customer service that goes along with the product or service. Video Mystery Shopping helps you monitor your customer service.
4. Morale: It has been shown that an employee's morale will increase when they know that their company has a vested interest in their success. When thee results of the video evaluation are shared in a positive manner, this will give your employee a strong commitment to your company and their peers. Employees are excited to have the authority to make their own adjustments in their behavior, as opposed to being ‘told’ to what to do. Good employees appreciate the time, money and effort your business and management has given to help them become better sales producers and customer service specialists.
5. Obtaining a better customer perspective: Unless you are in the very fortunate position that all of your customers give you frank and honest opinions about your customer service, it is often difficult to determine exactly what prospects think of a given product or service. Video Mystery Shopping lets you see exactly how customers are being interacted with.
6. Sales training: Video Mystery Shopping is used to capture the interaction between your customers and your staff. You and your staff can then evaluate the sales presentation. It will show you if the salesperson has learned the sales presentation properly and will help you identify areas in which your sales staff may need help. This will help them sell more and earn more.And if they make money, you make money.
7. Employee positioning: Video Mystery Shopping can be used to determine if the salesperson is suitable for the position. We all know some people are suitable for direct sales presentations while others are just not. This is sometimes difficult to determine. Our video will help you to reveal if the salesperson is suitable for the position.
8. Pinpointing company policy problems: Large companies often implement new company policies to increase business and/or cut costs. Video Mystery Shopping will give you an instant snap shot to whether these policies are being put into action.
9. Litigation protection: Video Mystery Shopping can provide protection when it comes to litigation. That is, when you can show that you monitor staff through periodic video mystery shopping evaluations; this will provide some protection against negligence matters. While the focus is usually on training and improvement, honesty of an employee can also be determined. For example; sales staff that are showing new homes do not tell potential buyers lies about the homes they are showing. An example of this would be a salesperson telling a prospective homebuyer that the builder has plans to build a swimming pool and tennis court for the community when they do not.
